Citi Bike: Has Jersey City Jumped On Board?

In fact, NJ.com cites 60% of Citi Bike’s users live in the 07302 zip code, comprising most of Downtown.Figure C: Citi Bike Jersey City Trips by Neighborhood, Start StationTrips taken September 21, 2015 to July 26, 2016And if we look squarely at trips by neighborhood (Figure C), 70% originate at a station Downtown, with Journal Square in 2nd place but not even close at 16% of all trips.What is it about Downtown that is attracting so much usage?.Is it truly that appealing to the average Downtown resident?.Or maybe it’s not about the rider, but more about the location of the station..Are these stations in a convenient spot, close to Jersey City businesses with plenty of foot traffic or to other public transportation hubs?Figure D: Citi Bike Jersey City Most Popular Start StationsTrips taken September 21, 2015 to July 26, 2016Let’s find out!.Here’s a closer look at the most popular/active start stations (Figure D).Of the top 10 stations, 5 (Grove St PATH, Exchange Place, Sip Ave, Newport PATH, Essex Light Rail) are very close to other forms of public transportation, PATH station or Light Rail..And of the top 10, Sip Avenue isn’t even located Downtown..The Sip Avenue station sits right outside the Journal Square transportation hub, where riders can take PATH trains into other areas of Jersey City, Hoboken, downtown/midtown Manhattan OR opt for buses traveling around Jersey City or to Hoboken, Bayonne, or Manhattan.But proximity to transportation hubs isn’t an instant formula for success..The Garfield Ave, West Side and MLK Light Rail Citi Bike stations are all in the lower third of usage..However it is possible Downtown may be the magic neighborhood — 13 of the top 20 stations are Downtown..Note: Morris Canal, Jersey & 6th St, and Jersey & 3rd do have low usage but these stations were just added in July 2016 so you’re only seeing at most 3 weeks’ usage..Additionally, a few Downtown stations not listed here had no ridership whatsoever, but in a few months’ time we can see if adoption takes off.Figure E: Citi Bike Jersey City Most Popular RoutesTrips taken September 21, 2015 to July 26, 2016Finally, let’s look at ridership through one more lens: most popular routes (Figure E).By now we’re not surprised to learn 8 of the 10 most popular routes start or end Downtown..But take a look at #4, McGinley Square -> Sip Ave.. More details

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